Marketing Managers
O*NET files this work under Marketing Managers: people who plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. On the six-type interest model it reads ECI, meaning leading, persuading and making business decisions comes first, followed by orderly work with data, records and clear procedures. The preparation level is considerable preparation, typically a bachelor’s degree plus a period of work experience. O*NET’s skill data points to active listening, speaking, and systems evaluation as the ones to build. A regular part of the work is to formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. It tends to suit people who want leading, persuading and making business decisions, and it offers little for anyone seeking hands-on work with tools, machines or the physical world.
What they do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Main tasks
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Skills
- Active Listening
- Speaking
- Systems Evaluation
- Reading Comprehension
- Persuasion
- Monitoring
Who this career fits
May suit you if
- You like taking the lead and making the call.
- You like clear rules and getting the details right.
- You are ready to spend around four years on a degree, then build experience.
- You are comfortable relying on active listening and speaking.
May not suit you if
- You would rather not persuade, sell or manage other people.
- You want to work with your hands for most of the day. Realistic rates 1.0 out of 7 here.
- You want to avoid a four-year degree or its equivalent.
Interest profile
O*NET rates each occupation from 1 to 7 on six interest types. The code ECI takes the three highest, and Enterprising comes first here.
Preparation
Considerable preparation. Most jobs here ask for a bachelor’s degree, and employers usually expect a few years of related experience as well.
Also called
- BD Director (Business Development Director)
- BD Manager (Business Development Manager)
- Brand Manager
- Market Development Executive
- Market Development Manager
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.